Dance marketing. Dlaczego w XXI wieku może być skuteczną formą działań w komunikacji z odbiorcą

Natalia Gorzelańczyk

Published : 2022-12-07

Vol. 21 (2021)

Dance marketing as an effective form of communicating with consumers in the 21st century

Natalia Gorzelańczyk

Abstract

Although the use of dance in marketing activities is becoming increasingly popular, it has not been clearly defined or received much research attention. The purpose of this article is to introduce the subject of dance marketing, propose a definition of this concept and indicate possibilities that can result from combining dance and marketing. Dance, which is a form of communication, when accompanied by appropriate narration and a marketing strategy of a company or product, can become another tool of promotion and advertising, which could help to raise customer awareness, and by provoking an emotional response, can have an impact on consumer behavior.

Keywords:

marketing, dance, choreography, communication, relationship, advertising, pop culture, ad campaigns

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Gorzelańczyk, N. (2022). Dance marketing as an effective form of communicating with consumers in the 21st century. The WSB University in Poznan Graduate Research Journal, 21(21). Retrieved from https://journals.wsb.poznan.pl/index.php/dnswsb/article/view/19

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