Published : 2016-12-30

Electronic Payment Aggregators - a Survey of Attitudes and Behavior of E-consumers

Beata Rożek



Abstract

The development of e-commerce in Poland has resulted in a rising demand for services enabling payments for goods purchased online. Consumers' needs in such a rapidly growing market vary greatly, which is why traditional forms of payment do not always meet the expectations of market participants. This situation has led to the development of new forms of payments that meet the challenges of the modern market. The aim of this article is to describe the mechanism of electronic payment aggregators and determine how often consumers use payment aggregators to make online purchases. The study is based on a survey of people who make online payments. The results indicate that the use of payment aggregators is a popular option for online purchases. (original abstract)

Keywords:

Payment, Electronic payments, e-services, Consumer behaviour, Methods of payment



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Rożek, B. (2016). Electronic Payment Aggregators - a Survey of Attitudes and Behavior of E-consumers. The WSB University in Poznan Graduate Research Journal, 16(16), 139–157. Retrieved from https://journals.wsb.poznan.pl/index.php/dnswsb/article/view/437

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Publisher
Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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