Published : 2012-12-30

The Measurement of Intellectual Capital - a Case Study of Advertising Agency

Katarzyna Werwińska



Abstract

The article is about an intellectual capital. The idea of measurement of the intellectual capital in companies and countries is described. An author defines what the intellectual capital is and shows the importance of intangible assets management process. The influence of the world financial crisis on intellectual capital is highlighted. The model for monitoring the level of intellectual capital is presented. The evaluation criteria for the model invented by A. Sopińska and P. Wachowiak are proposed. Results of an implementation of this model for a selected advertisement agency are presented for years 2009-2011. (original abstract)

Keywords:

Intellectual capital, Measurement, Knowledge management, Intellectual capital management



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Werwińska, K. (2012). The Measurement of Intellectual Capital - a Case Study of Advertising Agency. The WSB University in Poznan Graduate Research Journal, 12(12), 183–207. Retrieved from https://journals.wsb.poznan.pl/index.php/dnswsb/article/view/476

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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