Published : 2015-12-30

Promotion Instruments of Luxury Brands - an Example Using the Car Market

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Abstract

This article characterized promotion instruments used by luxury brands, using the example of the car market. Research methods used for this article included the method of individual cases and the analysis of documents. This allowed for the clarification of definitions related to the subject of research and made it possible to clarify the described definitions related to this subject area. (original abstract)

Keywords:

Promotion, Luxury goods, Car market, Marketing instruments, Marketing



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Like, A. (2015). Promotion Instruments of Luxury Brands - an Example Using the Car Market. The WSB University in Poznan Graduate Research Journal, 15(15), 199–216. Retrieved from https://journals.wsb.poznan.pl/index.php/dnswsb/article/view/452

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Publisher
Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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