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    Vol. 12 (2012)

    Pobierz cały tom

    Published: 2023-05-17

    Artykuły

    The Luxury Goods Market
    Katarzyna Alagierska   
    9-26

    The Prospect of Using Emotional Intelligence in the Management of People in Public Administration Units
    Marika Bącler   
    27-49

    Financial Reports as a Source of Assessment of the Financial Situation of a Company
    Maciej Dziarnowski   
    51-66

    Corporate Social Responsibility in the Process of Business Management
    Marta Jakóbczak   
    67-84

    Fixed Capital as Financial Security of Small and Medium-Sized Enterprises
    Aneta Kalak   
    85-107

    Cultural Determinants of Advertising
    Magda Konkol   
    109-128

    The Application of DEA to Measure the Effectiveness of the Management of Public Funds Based on Examples of Selected Tax Offices in Wielkopolska (Greater Poland)
    Marcin Nowak   
    129-148

    Franchising as a Way for Self-employment through the Example of the "PKO Bank Polski"
    Katarzyna Stawicka   
    149-167

    Innovation of the Polish Pharmaceutical Industry
    Maciej Szczepankiewicz   
    169-182

    The Measurement of Intellectual Capital - a Case Study of Advertising Agency
    Katarzyna Werwińska   
    183-207


    Publisher
    Uniwersytet WSB Merito w Poznaniu
    ul. Powstańców Wielkopolskich 5
    61-895 Poznań
    e-mail: journals@poznan.merito.pl
    University
    Uniwersytet WSB Merito w Poznaniu / WSB Merito University
    ul. Powstańców Wielkopolskich 5
    61-895 Poznań

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