Published : 2024-07-06

Tourism Attractiveness of Łódź in the Opinion of People Attending the Celebrations to Mark the 600th Anniversary of Granting Town Privileges to the City

Julia Lessman



Aleksandra Mroczek-Żulicka

https://orcid.org/0000-0002-0065-4659

Michał Stańczak



Abstract

city’s jubilee is a unique opportunity to explore its history, culture and tourism assets, and to analyse its current public image. The aim of the study was to assess tourism attractiveness of Łódź based on opinions of people who visited the tourist information centre during the celebrations to mark the 600th anniversary of granting it town privileges. Over 200 residents and visitors participated in the survey organised during the anniversary weekend in July 2023. The majority of respondents rated the city’s tourism attractiveness as high or very high. Respondents in younger age groups and visitors were more critical. Among the main tourism assets of Łódź respondents listed its post-industrial heritage, the diversity of urban architecture and cultural objects. Asked about changes that could be made to increase the city’s tourism attractiveness, residents more frequently mentioned the need for more tourist attractions and better transport accessibility, while visitors paid more attention to improvements in the tourism infrastructure. According to the authors, positive assessments of the city’s tourism attractiveness may have been strengthened by the highly attractive events organised during the celebrations and residents’ emotional attachment to their city. However, as the survey revealed, there are a number of areas that need to be improved in order to facilitate tourist traffic in the city and to strengthen the city’s image as an attractive tourist destination.

Keywords:

tourism attractiveness, city of Łódź, city’s jubilee



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Lessman, J., Mroczek-Żulicka, A., & Stańczak, M. (2024). Tourism Attractiveness of Łódź in the Opinion of People Attending the Celebrations to Mark the 600th Anniversary of Granting Town Privileges to the City. Studia Periegetica. https://doi.org/10.58683/sp.1940

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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