Język Polski
English
Published
:
2007-12-30
The Brand Make of Touristic Products
Janina Śniadek
Jarosław Styperek
Abstract
The significance of Brand is increasing In contemporary tourism. Brand products are developed within specific forms of tourism. The importance of brand as a regional tourist product is also growing. A logo, whish is a graphic presentation of tourist features of a region. Is a key element of brand that is used for promotion purposes. The concept of branding should also be employed in planning and creating various tourist products. Appropriately designed and implemented brand strategy must bring tangible benefits. Already existing brands of linear systems of creation penetration provide good examples.(original abstract)Keywords:
Tourist product, Product brand, BrandingMost read articles by the same author(s)
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Śniadek, J., & Styperek, J. (2007). The Brand Make of Touristic Products. Studia Periegetica, 1, 98–105. Retrieved from https://journals.wsb.poznan.pl/index.php/sp/article/view/302
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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.