Sustainability in Retailing: A Study of Consumer Intentions Regarding Involvement in Charity Shop Activities

Barbara Borusiak; Barbara Kucharska

doi:10.26349/st.per.0025.05

Data publikacji : 2019-03-30

Tom 25 Nr 1 (2019)

Zrównoważony rozwój w handlu detalicznym. Badanie intencji zaangażowania w działalność sklepów charytatywnych

Barbara Borusiak

Barbara Kucharska

DOI: https://doi.org/10.26349/st.per.0025.05

Abstrakt

Celem artykułu jest przedstawienie związku między dotychczasowym zaangażowaniem w działalność charytatywną młodych konsumentów a ich chęcią angażowania się w działalność sklepów charytatywnych, a także rozpoznanie, które z potencjalnych form zaangażowania na rzecz sklepów charytatywnych są preferowane przez respondentów, oraz jak na ich deklaracje wpływają takie czynniki, jak płeć i religijność. W artykule wykorzystano wyniki badań bezpośrednich zrealizowanych w marcu 2018 r. techniką PAPI wśród 326 Polaków w wieku 16-24 lata. Przeprowadzona analiza wykazała, że wcześniejsze zaangażowanie w działalność charytatywną koreluje pozytywnie z chęcią angażowania się w działalność sklepów charytatywnych. Najczęściej deklarowanym przez konsumentów sposobem angażowania się w handel charytatywny jest przekazanie rzeczy do sklepu charytatywnego, a najrzadszym praca w takim sklepie. (abstrakt oryginalny)

Słowa kluczowe:

Rozwój zrównoważony, Handel detaliczny, Konsument, Ludzie młodzi

Szczegóły

Bibliografia

Statystyki

Autorzy

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Zasady cytowania

Borusiak, B., & Kucharska, B. (2019). Zrównoważony rozwój w handlu detalicznym. Badanie intencji zaangażowania w działalność sklepów charytatywnych. Studia Periegetica, 25(1), 65–85. https://doi.org/10.26349/st.per.0025.05

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Licencja

Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Bez utworów zależnych 4.0 Międzynarodowe.

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Barbara Borusiak

Afiliacja:

Poznan University of Economics and Business, Poland Stany Zjednoczone

Barbara Kucharska

Afiliacja:

University of Economics in Katowice, Poland Stany Zjednoczone