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English
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2015-06-30
Relationship Model of the Tourism Product in the Context of Urban Tourism
Grzegorz Cieloch
Abstract
The marketing model of the product is presented in the context of tourism in the city. It is shown that a model based on relationship marketing is a useful tool and possible response to Kotler's model limitations and disadvantages. A compilation of four modules and the sequence model of the product can be successfully applied in the field of tourism in the city.(original abstract)Keywords:
City, Tourist product, Tourism marketing, Tourist attractionDetails
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Cieloch, G. (2015). Relationship Model of the Tourism Product in the Context of Urban Tourism. Studia Periegetica, 13(1). Retrieved from https://journals.wsb.poznan.pl/index.php/sp/article/view/175
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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.