Published : 2014-04-30

Strategic Foresight of Enterprises and Global Challenges

Agnieszka Ziomek



Abstract

This article describes the most important premises and methods of strategic foresight practices. In order to familiarize one to the foresight approach, a tool used for strategic development support is presented: the scenario tool. The author presents rules of scenario creation with reference to the needs and opportunities of a company operating in the global environment.(original abstract)

Keywords:

Company development strategy, Corporation strategies, Scenario planning, Foresight method



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Ziomek, A. (2014). Strategic Foresight of Enterprises and Global Challenges. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 53(2). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1135

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Publisher
Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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