Język Polski
English
Published
:
2012-06-30
Territorial Marketing in Protected Areas
Alina Kulczyk-Dynowska
Abstract
Marketing activities include not only the segment of consumer goods and services but also territories. Technological progress - particularly new solutions in the field of transport and communications - makes that competition is becoming to concern space. Areas compete with each other for different groups of users - tourists are a special group in relation to protected areas. In the article the issue of the territorial marketing, conducted on the basis of environmental values, was raised. The attempt was made at the same time, to show the links between region promotion directed inwards and social capital.(original abstract)Keywords:
Territorial marketing, Protected area, Local communityDetails
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Kulczyk-Dynowska, A. (2012). Territorial Marketing in Protected Areas. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 42(42). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1281