Język Polski
English
Published
:
2011-02-28
Internet Advertising Portals
Dawid Makieła
Abstract
The aim of this paper is to present issues related to the modern media establishing purchase / sale transactions, which are advertising web portals. In the article website users of advertising web portals have been accurately characterized and are presented their preference for the searching ads. In the next part of the article methods of earning profits of the advertising web portals have been described, the focus here was primarily put on the most popular contextual advertising system, Google Adsense. Furthermore, this work contains a description and comparison of the most popular Polish advertising web portals. (original abstract)Keywords:
Web portals, Internet sale, Internet advertising, Information on the InternetDetails
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Makieła, D. (2011). Internet Advertising Portals. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 32(32). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1526