Język Polski
English
Published
:
2010-06-30
Measurement of Customer Equity in the Light of Research
Wiesław Caputa
Abstract
The consequence of constant changes in turbulent and competitive environment of a company and rising clients demands is the necessity of development of a competitive basis which embodies the intellectual capital of a company. For financial management that means the necessity of searching new instruments and management tools directed on the measurements of immaterial resources including client's capital. The purpose of this article is to present the key concepts of client's capital measurement and the scope of their use in the area of financial management. The theoretic contemplations enrich the poll survey results describing the recources of the knowledge of a client and the way of their creation in the practice of Polish companies.(original abstract)Keywords:
Business capital, Customer value, Relationships with customers, Value chain, Customer capitalDetails
References
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Authors
Citation rules
Caputa, W. (2010). Measurement of Customer Equity in the Light of Research. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 28(28). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1599