Rozwiązania CRM a internetowe serwisy społecznościowe

Bogdan Pilawski

Published : 2009-02-28

Vol. 22 (2009)

CRM Solutions and Social Web

Bogdan Pilawski

Abstract

This paper undertakes to find whether the traditional CRM solutions might benefit when joined to recent developments of the phenomenon of the Social Web. Some typical characteristics of the social Web which might be of interest are presented and discussed, enhanced by views and opinions of research organisations and social Web gurus. Some of the difficulties in getting both worlds to work together are highlighted and explained. Author believes there is a huge potential hidden in the subject, waiting to be freed and exploited in business. (original abstract)

Keywords:

Customer service, Relationships with customers, Customer Relationship Management (CRM), Social networking

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Pilawski, B. (2009). CRM Solutions and Social Web. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 22(22). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1696

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