Published : 2018-10-30

Commercial Use of Sculpting Competencies as Design Management

Katarzyna Caban-Piaskowska



Marcin Mielczarek



Abstract

The aim of the article is to demonstrate how sculpting competencies can be used in a company, in addition to making sculptures. The theoretical part explains the idea of design management and how its principles, and in particular an artist's competencies, can be used to help achieve competitive advantage. The practical part describes a case study conducted by one of the authors using participant observation. The summary provides some recommendations about the effective use of a sculptor's competencies in a company.(original abstract)

Keywords:

Competences, Competitive advantage, Project management, Design management



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Caban-Piaskowska, K., & Mielczarek, M. (2018). Commercial Use of Sculpting Competencies as Design Management. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 82(5). https://doi.org/10.26349/zn.wsb.w.poznaniu.0082.04

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Publisher
Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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