Język Polski
English
Published
:
2017-06-30
The Importance of Communication in the Context of Fostering Innovation - Analysis of Selected Sociological Conditions
Małgorzata Suchacka
Abstract
The purpose of this article is to address selected theoretical issues related to the importance of communication in the context of innovation. The subject is introduced with reference to selected theoretical concepts, including basic sociological categories, which in practice turn out to be crucial. The author's attention focuses on the process of communication, innovation, the use of social engineering techniques, human and social capital building, knowledge flow within the organization and at a regional level, organizational threats, and the process of disorganization. By becoming aware of the importance of these problems practitioners will be able to improve their performance in a complex system of their organization and its environment.(original abstract)Keywords:
Innovations, Social engineering, Human capital, Social capital, Communication in organisationDetails
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Citation rules
Suchacka, M. (2017). The Importance of Communication in the Context of Fostering Innovation - Analysis of Selected Sociological Conditions. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 74(3). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/826