The Corporate Sustainability Concept as an Instrument of a Firm's Development

Viera Marková; Petra Lesníková

Published : 2017-02-28

Vol. 72 No. 1 (2017)

The Corporate Sustainability Concept as an Instrument of a Firm's Development

Viera Marková

Petra Lesníková

Abstract

The objective of the article is to propose a possible way of implementing the concept of sustainability into the corporate strategy through the example of a particular company. It is based on primary research and on the Epstein model of corporate sustainability. We looked at the issue from the perspective of inputs, processes, measurement, and implementation. This model can lead enterprises in developing tools for better concepts in routing and management of corporate sustainability. In the case that the company wants to propose a concrete complex system, each component of the framework should be linked to specific performance indicators to ensure control over the implementation and assessment of the state of the researched areas.(original abstract)

Keywords:

Enterprise development, Enterprise sustainable development, Sustainable development

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Marková, V., & Lesníková, P. (2017). The Corporate Sustainability Concept as an Instrument of a Firm’s Development. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 72(1). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/862

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Viera Marková

Affiliation:

Matej Bel University Banska Bystrica United States

Petra Lesníková

Affiliation:

Technical University in Zvolen United States