Mobile Applicationsin Relations-Building by University

Jacek Kall

Published : 2016-12-30

Vol. 71 No. 6 (2016)

Mobile Applicationsin Relations-Building by University

Jacek Kall

Abstract

The high penetration of smartphones among higher education students begs the question of whether it would be possible to exploit mobile communication, and mobile applications in particular, in building relationships between students and their university. The paper describes the key differentiators of mobile communication, to subsequently examine the unique characteristics of mobile applications and thus provide a setting in which to discuss the findings of a representative survey involving the population of Poland's higher education students and aiming to find out about their awareness and usage of their university's mobile applications (vis-à-vis other popular categories of applications).(original abstract)

Keywords:

Higher education, Mobile applications, Students

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Kall, J. (2016). Mobile Applicationsin Relations-Building by University. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 71(6). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/873

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Jacek Kall

Affiliation:

WSB University in Poznań United States