Innovation: An Unconventional Perspective

Raymond L. Forbes Jr.

Published : 2016-08-30

Vol. 69 No. 4 (2016)

Innovation: An Unconventional Perspective

Raymond L. Forbes Jr.

Abstract

Innovation as a means of gaining competitive economic advantage has garnered a great deal of recent scientific and popular interest in both the United States and in Poland. For example, a January 19, 2015, exploration of the Google Scholar search engine for the term "Economic Innovation" turned up 2,250,000 hits for the United States and 16,700 for Poland. This paper intends to offer its readers an unconventional perspective on the subject of innovation that is grounded in both business and psychology. It will offer some innovation strategies that are rooted in the fields of behavioral economics, biology, and neuroscience. The focus will primarily be on innovation strategies pursued by creative individuals and organizations in the United States and offer some parallels to innovation approaches currently being pursued in Poland and in the European Union.(original abstract)

Keywords:

Innovations, Innovative character, Innovation strategy

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Forbes Jr., R. L. (2016). Innovation: An Unconventional Perspective. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 69(4). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/891

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