Proces strukturyzacji relacji z partnerami na rynku instytucjonalnym a kierunki digitalizacji działań

Piotr Kwiatek

Published : 2016-04-30

Vol. 67 No. 2 (2016)

Digital Operations - Relationship Outcomes in Relationship Management in a B2B Setting

Piotr Kwiatek

Abstract

This article is based on the results of research carried out over nearly three years on sales, marketing, and procurement managers. Results presented in the paper showed a significant gap between the expectations in shaping customer relationships and the actions taken by businesses with structuring in the form of loyalty to the institutional market.(original abstract)

Keywords:

Business to Business (B2B), Loyalty programs

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Kwiatek, P. (2016). Digital Operations - Relationship Outcomes in Relationship Management in a B2B Setting. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 67(2). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/913

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References

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