Język Polski
English
Published
:
2015-07-30
The Initial Phase of Formalizing Socially Responsible Practices in SMEs - A Case Study
Krzysztof Kołodziejczyk
Abstract
The aim of this article is to provide an assessment of the potential of a company (operating in the SME sector) in the area of social responsibility. The paper presents the road map, which contained recommendations for managing the formalization (and optimization) of socially responsible activities. The study was conducted on the basis of information obtained directly from within the company. In addition, press releases and materials published on the website of the company were analyzed, as well as, other publications that address the topic. The research process applied the following methods: survey, SWOT and road mapping. The conclusion indicates a significant potential for the company in terms of corporate social responsibility, enabling the achievement of certain market benefits. It is emphasized, however, that the existing, informal CSR activities are not regarded as an area of strategic management within the company.(original abstract)Keywords:
Small business, Renewable energy sources, Corporation strategies, Social Responsibility, Corporate Social Responsibility (CSR), Case studyMost read articles by the same author(s)
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Kołodziejczyk, K. (2015). The Initial Phase of Formalizing Socially Responsible Practices in SMEs - A Case Study. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 61(4). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/981