Język Polski
English
Published
:
2015-06-30
Talent Management and Building an Image of Being a Good Employer in the Business
Monika Kampioni-Zawadka
Abstract
This article discusses the concept of talent management and the theme of building an image of a good employer in the labour market through the use of personnel marketing, a psychological contract, and an employee value proposition. The study emphasizes the difficulty in finding talents by employers which leads to fighting for talent. This article aims to identify the problems associated with attracting and maintaining talent and the influence of talent management on building the image of a good employer. The author conducted the survey to verify the hypothesis of whether the influence of talent management builds up the image of the employer of choice. The survey was carried out on a potential employer branding target group.(original abstract)Keywords:
Talent management, Employer branding, Personnel marketing, Psychological contractDetails
References
Statistics
Authors
Citation rules
Kampioni-Zawadka, M. (2015). Talent Management and Building an Image of Being a Good Employer in the Business. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 60(3). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/986