Język Polski
English
Published
:
2012-10-30
The Importance of University Corporate Identity
Agnieszka Dejnaka
Abstract
The university in order to exist and survive in the competitive education market should create distinguish features that could distinguish them from its competitors by building its own unique image, which makes it possible for students and the environment to easily identify the university. This article aims to present information related to the image of higher education in the market and the role it plays in the CI system. The article contains the results of qualitative research, whose aim was to learn about the CI system, and images of selected public universities in Wroclaw.(original abstract)Keywords:
Brand, Company image, Higher education, Enterprise identity, Company's visual identification, Brand imageDetails
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Dejnaka, A. (2012). The Importance of University Corporate Identity. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1245