Język Polski
English
Published
:
2012-10-30
The Significance of Unified Visual Identity System in Building University Brand
Kamila Peszko
Abstract
The purpose of this article is to determine the significance of a unified visual identity system of university in building university brand. The author presents the comprehensive concept of a visual identity system and its relation with the university brand. The article presents examples of academic brands as well as changes in this area.(original abstract)Keywords:
Brand, Enterprise's brand, Company's visual identification, Higher educationDetails
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Citation rules
Peszko, K. (2012). The Significance of Unified Visual Identity System in Building University Brand. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1246