Język Polski
English
Published
:
2012-10-30
The Creation of International Image of University
Małgorzata Dymyt
Mirosława Pluta-Olearnik
Abstract
The contemporary higher education institution as an organization based on knowledge, information, instant development, innovation and enterprise spirit, operating within the internationalized and globalized world, faces challenges of a modern society and economy and is continually being forced to undertake some operations which should produce concrete and fruitful results on both the domestic and the international market of education. Nowadays internationalization of a higher education institution becomes a necessity, which forces it to engage in a consistent development of its international image as a key component in building enterprise's high competitiveness. The article attempts to analyze some key challenges related to applied strategies focusing on the process of creating high school international images.(original abstract)Keywords:
Higher education, Company image, Competitive advantageDetails
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Citation rules
Dymyt, M., & Pluta-Olearnik, M. (2012). The Creation of International Image of University. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1254