Język Polski
English
Published
:
2012-10-30
The Attributes of the Brand of Wroclaw School of Banking in the Opinion of Various Stakeholder Groups
Joanna Nogieć
Abstract
In the present world brand has a greater and greater meaning. The brand is responsible for the products' positioning, the customers' loyalty. The brand contains value. The attributes of the brand are differently perceived by different stakeholders. In the case of services the brand has the great meaning, the brand is a kind of quality guarantee. In the educational services it is very important to understand the opinion about brand among different groups of stakeholders. The main aim of the article is to present the opinions on the brand of Wroclaw School of Banking. The research presents opinions of four groups of stakeholders of the college: students, alumni, employers and workers of the college.(original abstract)Keywords:
Brand, Higher education, Quality of services, StakeholdersDetails
References
Statistics
Authors
Citation rules
Nogieć, J. (2012). The Attributes of the Brand of Wroclaw School of Banking in the Opinion of Various Stakeholder Groups. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1258