Język Polski
English
Published
:
2011-02-28
The Internet Users' Behaviour Analysis with the Application of the Block of Shares Deep Inspection Method as a Tool of Carrying out Interactive Marketing Operations
Mariusz Czmok
Abstract
On the basis of practical examples, the article presents the opportunities given by applying the blocks of shares deep analysis method and describes the threats to privacy of clients making use of websites due to tracking the activities undertaken by them in the Internet. The article will also deal with the problem of taking advantage of the possibilities the method gives when creating interactive advertisements, i.e. advertisements where the choice of contents for particular groups of users depends on the analysis of their previous behaviour and activities undertaken during their presence in the Internet. (original abstract)Keywords:
Internet, Internet users, e-marketingDetails
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Citation rules
Czmok, M. (2011). The Internet Users’ Behaviour Analysis with the Application of the Block of Shares Deep Inspection Method as a Tool of Carrying out Interactive Marketing Operations. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 32(32). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1521