Budżetowanie projektów public relations

Anna Dziadkiewicz-Ikowska; Piotr Maśloch

Published : 2010-06-30

Vol. 28 (2010)

Budgeting of Public Relations Project

Anna Dziadkiewicz-Ikowska

Piotr Maśloch

Abstract

This report says about necessity of budgeting, even in such a difficult field to evaluating as public relations. This kind of department is a subject to run according the same rules and regulations as the other departments in the company, thus covering itself impossibility of taking measurements is an example to show disrespect to run the business on the market. In case businessmen don't choose a proper evaluating method, they wouldn't examine any effects in the field of image management. Any evaluating method is not optimal and the best way to find a happy medium is putting them together. PR budget, next to determining the aims of PR campaign is one of the most important elements in running PR department in the company. (original abstract)

Keywords:

Budgeting, Public relations, Promotion of enterprise

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Dziadkiewicz-Ikowska, A., & Maśloch, P. (2010). Budgeting of Public Relations Project. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 28(28). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1609

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References

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Anna Dziadkiewicz-Ikowska

Affiliation:

Wyższa Szkoła Bankowa w Toruniu Poland

Piotr Maśloch

Affiliation:

Wyższa Szkoła Bankowa w Toruniu Poland