The Rola CSR w kreowaniu kapitału klienta  Role of CSR in Building Customer Capital.: -

Wiesława Ilnicka

doi:10.58683/dnswsb.1936

Published : 2023-10-03

Vol. 102 No. 3 (2023)

Role of CSR in Building Customer Capital.

Wiesława Ilnicka

DOI: https://doi.org/10.58683/dnswsb.1936

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Abstract

The article presents a profile of the customer as the vital resource of the company. It also characterizes corporate social responsibility and discusses the role of CSR in building customer capital. The purpose of the article is to show the importance of corporate social responsibility strategies in dealing with stakeholders with a special focus on customers. The article also highlights the importance of communicating CSR activities in terms of building customer capital.

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Ilnicka, W. (2023). Role of CSR in Building Customer Capital.: -. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 102(3). https://doi.org/10.58683/dnswsb.1936

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl

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Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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