Język Polski
English
Health promotion campaigns as a tool for shaping Poles' health awareness
Karolina Sokołowska
Abstract
This article analyses the determinants of the effectiveness of pro-health social campaigns in the context of shaping the health behaviours of Poles. The theoretical part discusses the definitions, functions and specific characteristics of health promotion campaigns, with particular emphasis on their role in social communication processes. The empirical part presents the results of a survey on the impact of pro-health social campaigns on changing the behaviour of Poles. The results confirm that appropriately selected communication tools and strategies determine the reach, credibility and effectiveness of a campaign. It was found that health promotion campaigns not only serve an informational and educational function, but also initiate and promote lasting behavioural changes, including improved eating habits, increased physical activity and regular preventive medical examinations. The results obtained indicate the need to intensify and personalise campaigns. The article attempts to draw attention to the necessity of creating health promotion social campaigns.
Keywords:
Health promotion social campaign, health promotion, health awareness, prevention, health policyMost read articles by the same author(s)
- Karolina Sokołowska, Online health - patients' use of the internet and its impact on accessibility to health services , Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu: Vol. 107 No. 4 (2024): WYZWANIA I INNOWACJE W GOSPODARCE CYFROWEJ: OD PRACOWNICZYCH PLANÓW KAPITAŁOWYCH PO E-COMMERCE I TECHNOLOGIE I TECHNOLOGIE FINANSOWE
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