Język Polski
English
Published
:
2019-12-30
Green Lies in the Operation of Enterprises
Martyna Musiał
Abstract
The main purpose of the article is to present the essence of greenwashing in the company's activities. The theoretical part shows the genesis, the essence of greenwashing and the impact of the phenomenon on consumer behavior. The practical part was prepared on the basis of a thorough analysis of foreign language articles. Therefore, the presentation of the struggles of enterprises in the area of greenwashing was made on the example of international companies such as: Mc Donald, BP and Walmart.(original abstract)Keywords:
Ecology, Consumer awareness, Ecological awarenessMost read articles by the same author(s)
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Musiał, M. (2019). Green Lies in the Operation of Enterprises. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 87(4), 73–82. https://doi.org/10.26349/zn.wsb.w.poznaniu.0087.05