Język Polski
English
Published
:
2018-10-30
Network Activities of Local Enterprises Towards Aggressive Foreign Competitors - the Case of Grupa Polskie Składy Budowlane
Alina Czapla
Abstract
The author demonstrates that networking and consistent action can enable Polish entrepreneurs to compete against rich networks of foreign supermarkets. The analysis concentrates on the Polish market of building materials in the context of the market of Fast Moving Consumer Goods (FMCG), which is exemplified by the case of Grupa Polskie Składy Budowlane. The author stresses the importance of the value system and additional services in the process of creating competitive advantage.(original abstract)Keywords:
Building materials, Enterprise networks, Competitiveness, Value systemMost read articles by the same author(s)
- Alina Czapla, Participation in Business Networks and Barriers to the Development of Small and Medium-sized Enterprises , Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu: Vol. 87 No. 4 (2019)
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Czapla, A. (2018). Network Activities of Local Enterprises Towards Aggressive Foreign Competitors - the Case of Grupa Polskie Składy Budowlane. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 82(5). https://doi.org/10.26349/zn.wsb.w.poznaniu.0082.06