There is no doubt that modern businesses and institutions have to operate in a volatile and unpredictable environment, which is associated with a number of challenges. Globalisation, rapid technological development, changing customer expectations and growing competition are just some of the main factors that affect the modern economy. In addition, companies have to meet the requirements of sustainable development and cyber security and keep innovating. In order to be able to operate in such conditions, it is necessary to understand the main challenges that shape the future of businesses and institutions and develop effective coping strategies.
The article presented in this volume address some of the problems, namely:
- ways in which Ukrainian companies adapt to difficult conditions, in particular strategies of risk management during the war and the need to introduce innovative solutions such as automation and digital transformation,
- the influence of marketplace platforms and artificial intelligence on business models, marketing and consumption patterns, which necessitate a greater deal of flexibility and innovation on the part of market participants,
- implementation of DevSecOps practices in critical cloud-based infrastructure,
- problems of risk management in financial institutions and the existence of an early warning system in the case of crisis events,
- analysing and modelling public debt in in the Western Balkan countries,
- the role of public image and microeconomic strategies in the legal services market.
Although the analyses presented in this volume provide only a snapshot of the complex reality, their results and conclusions that can be drawn from them are likely to serve as a source of inspiration for practitioners, students and scientists interested in these topics.