Published : 2023-01-24

Hotels with a sustainable offering for business tourists: trends and innovations

Justyna Dzięgiel

https://orcid.org/0000-0002-6795-1156

Dariusz Jacek Olszewski-Strzyżowski

https://orcid.org/0000-0001-7179-2808

Abstract

The main goal of this article is to present various activities undertaken by business hotels, which comply with the principles of sustainable tourism. After analyzing the content of websites, promotional materials and other documents concerning sustainable products and services,
the authors identified recent phenomena and trends in sustainable products and services offered to business tourists and highlighted good practices in this regard. Data for the analysis were collected in April 2022 and concerned the following hotel groups: Alila Hotels & Resorts,
Beachcomber Resorts & Hotels, Marriott International and Scandic Hotels. It was found that the above hotels undertake diverse sustainable activities and successfully implement programs supporting environmental, ecological and social development. Through this engagement, they
strengthen their brands and gain competitive advantage in the business services market. Based on examples of activities undertaken by the above hotels, the authors propose a number of sustainable ideas that could be implemented by business hotels in Poland.

Keywords:

sustainable tourism, business tourism, business hotel offer



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Dzięgiel , J., & Olszewski-Strzyżowski , D. J. (2023). Hotels with a sustainable offering for business tourists: trends and innovations. Studia Periegetica, 40(4), 83–102. https://doi.org/10.58683/01.3001.0016.2239

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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