Język Polski
English
Published
:
2012-10-30
Interpersonal Relationships as Part of University Branding as Exemplified by Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz
Małgorzata Szmit
Abstract
Intense changes observed in recent years in the economy, especially in the knowledge economy, impose the need of continuous changes in the way of working of the modern university. The brand and marketing of college educational services are becoming more and more important. Therefore, for Wyższa Szkoła Biznesu - National Louis University in Nowy Sacz to build a strong and stable image of higher education istitution and to obtain public trust, it is necessary to effectively reach all groups of people concerned and talk them into having high-quality offer, adequate staff and appropriate educational results. Such a marketing policy of school authorities and also building an atmosphere of openness, trust and partnerships of all members of the academic community has become a source of success for that university.(original abstract)Keywords:
Enterprise's brand, Higher education, Service marketing, EducationDetails
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Citation rules
Szmit, M. (2012). Interpersonal Relationships as Part of University Branding as Exemplified by Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1250