Published : 2012-02-28

Market Conditions in SaaS-model

Łukasz Balicki



Abstract

SaaS model applications are one of the best solutions to improve every organisation's performance and increase the number of customers. The article dicusses all aspects of the market implementation of the new SaaS service, its stages and critical points. A great emphasis was put on marketing. A few techniques as eg. reverse risk management were described in more detail. The aim of the article is to popularize the knowledge and practical aspects of successful SaaS implementation to the market model.(original abstract)

Keywords:

e-services, Outsourcing, Information technology outsourcing (ITO), SaaS Model (Software as a Service)



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Balicki, Łukasz. (2012). Market Conditions in SaaS-model. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 40(40). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1318

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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