Creativity - the Ambiguity of Definitions and Practical Consequences

Joseph Ohimor

doi:10.26349/zn.wsb.w.poznaniu.0089.03

Published : 2020-12-30

Vol. 89 No. 2 (2020)

Creativity - the Ambiguity of Definitions and Practical Consequences

Joseph Ohimor

DOI: https://doi.org/10.26349/zn.wsb.w.poznaniu.0089.03

Abstract

Although the global market environment requires enterprises to be innovative, to offer innovative products and solutions that meet growing customer demands, creativity of businesses and their owners continues to attract research attention. Current challenges, for example COVID-19-related restrictions, call for increased creativity to ensure business survival. The author takes a look at how creativity is understood by theorists and practitioners alike in order to understand why business owners/managers fail to include creativity in the list of core competences necessary for innovation in the MSME sector. The study continues the research undertaken by the author regarding the owner-manager competency model of innovative enterprises. The discussion is based on a detailed review of the literature and results of an interview survey. The key finding is that the pragmatic approach owners/managers of MSMEs to their roles/functions and achievement of goals is more important than considering what competences are required at a given time.(original abstract)

Keywords:

Creativity, Core competencies, Managerial competencies, Innovations, Small business

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Ohimor, J. (2020). Creativity - the Ambiguity of Definitions and Practical Consequences. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 89(2), 31–39. https://doi.org/10.26349/zn.wsb.w.poznaniu.0089.03

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