Język Polski
English
Published
:
2012-10-30
University Brand vs. the Position of its Graduates in the Labour Market
Anna Krajewska-Smardz
Abstract
Changes in a higher education system including the introduction of a domestic qualifications framework, creating innovative courses or providing university graduates with a degree with the university logo direct universities to build a strong brand, significantly, in the context of the position of its graduates on the labour market. The purpose of this article is to determine the value of university brand for the position of university graduates on the labour market. Particular attention was paid to the current situation of university graduates on the Polish and European labour market. Moreover, the main problems of graduates in the labour market were diagnosed. Indication of the impact of university brand on the diploma brand guarantees that employers will hire highly skilled graduates.(original abstract)Keywords:
Enterprise's brand, Quality education, Quality of services, University graduate employmentMost read articles by the same author(s)
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Krajewska-Smardz, A. (2012). University Brand vs. the Position of its Graduates in the Labour Market. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1242