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    Vol. 44 (2012)

    Cały numer (Język Polski)

    Published: 2012-10-30

    Artykuły

    The University as a Space of Conflict of Knowledge and Information. Contribution to the Analysis of Post-traditional Expert System
    Andrzej Ostrowski   

    PDF (Język Polski)

    The Mission Statement - the Brand - the University Image - Mutual Relationships
    Barbara Iwankiewicz-Rak    Ludmila Shulgina   

    PDF (Język Polski)

    University Brand vs. the Position of its Graduates in the Labour Market
    Anna Krajewska-Smardz   

    PDF (Język Polski)

    Sustainable Marketing of University
    Arnold Pabian   

    PDF (Język Polski)

    Educational Capital as a Determinant of the Attractiveness of University
    Janusz Dworak   

    PDF (Język Polski)

    The Importance of University Corporate Identity
    Agnieszka Dejnaka   

    PDF (Język Polski)

    The Significance of Unified Visual Identity System in Building University Brand
    Kamila Peszko   

    PDF (Język Polski)

    Organizational Culture of Higher Education Institution vs. Brand Management
    Małgorzata Kupczak    Jadwiga Stobiecka   

    PDF (Język Polski)

    Modelling University Culture Using Confirmatory Factor Analysis
    Jadwiga Stobiecka    Małgorzata Kupczak   

    PDF (Język Polski)

    The Role of the Teaching Staff in Building Brand of the Graduate of the Higher Education Institution
    Grażyna Światowy   

    PDF (Język Polski)

    Interpersonal Relationships as Part of University Branding as Exemplified by Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz
    Małgorzata Szmit   

    PDF (Język Polski)

    Building a University Brand Based on Relationships with Alumni
    Tomasz Domański    Marta Hereźniak   

    PDF (Język Polski)

    Relationship Marketing as a Competitive Advantage of Contemporary University
    Hanna Hall   

    PDF (Język Polski)

    Professor as a Part of the University Brand
    Wojciech Maciejewski   

    PDF (Język Polski)

    The Creation of International Image of University
    Małgorzata Dymyt    Mirosława Pluta-Olearnik   

    PDF (Język Polski)

    The Role of Internationalization of Education with Emphasis on the Participation in the Erasmus Program in the Process of Building the Competitive Advantage of a University - the Example of the Faculty of International and Political Studies of the University of Łódź
    Paweł Bryła   

    PDF (Język Polski)

    Development of Cross-Border Model of University Brand on the Eastern Border of the EU - the Selected Aspects
    Tadeusz Kowalewski   

    PDF (Język Polski)

    Criteria of the Quality Assessment of e-learning Courses for Students in Light of Research Conducted at Cracow University of Economics
    Agata Jonas   

    PDF (Język Polski)

    The Attributes of the Brand of Wroclaw School of Banking in the Opinion of Various Stakeholder Groups
    Joanna Nogieć   

    PDF (Język Polski)

    The Art of Marketing. Using Art Installations to Enhance Brand Image
    Douglas K. Ross    Christine R. Allen   

    PDF (Język Polski)


    Publisher
    Uniwersytet WSB Merito w Poznaniu
    ul. Powstańców Wielkopolskich 5
    61-895 Poznań
    e-mail: journals@poznan.merito.pl
    University
    Uniwersytet WSB Merito w Poznaniu / WSB Merito University
    ul. Powstańców Wielkopolskich 5
    61-895 Poznań

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