Język Polski
English
Published
:
2019-06-30
Analysis of Selected Social Media in Creating a Personal Brand
Sandra Lepsza
Łukasz Makowski
Abstract
The aim of the article is to show the functionalities of selected social media in building a personal brand and to make a comparative analysis of the presented social media from that perspective. To sum up, the aim is to analyse the possibility of building a personal brand in social media such as: Instagram, LinkedIn and YouTube. The paper presents the concept of image, personal brand and the benefits associated with its conscious construction. The paper explains what social media are and how they are classified. It has been shown how to create a brand effectively using the above mentioned social media. The research methods used in the paper are the following: description, comparison, the results of own observations and analyses of selected own brands promoted in the above mentioned media. In addition, available professional literature and Internet resources in the form of articles, reports and statistical data were also used. The most important conclusions can be summed up with a statement that building a personal brand mindfully and using social media that offer such opportunities has its unquestionable benefits, but this must be done in a natural and reasonable way.(original abstract)Keywords:
Brand, Brand image, Social mediaMost read articles by the same author(s)
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Lepsza, S., & Makowski, Łukasz. (2019). Analysis of Selected Social Media in Creating a Personal Brand. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 85(2), 101–114. https://doi.org/10.26349/zn.wsb.w.poznaniu.0085.08