Język Polski
English
Published
:
2016-12-30
Positioning as a Strategy-Making Toolin Higher Education
Janusz Dworak
Abstract
Positioning may be considered as a complementary marketing tool that can assist managers in formulating growth strategies. The paper consists of several sections, dealing with: current diagnosis (meta-analysis) - broken down into competitive (direct), regional (intermediate) and localization (mixed) positioning - and prospective diagnosis including SWOT analysis, the BCG matrix, Porter's 5 Forces analysis, Pareto analysis, the Product Life Cycle analysis, and the Ansoff Matrix. The paper also outlines the application of positioning to the strategy making process in a higher education institution.(original abstract)Keywords:
Higher education, Positioning, ConceptualisationMost read articles by the same author(s)
- Janusz Dworak, Educational Capital as a Determinant of the Attractiveness of University , Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu: Vol. 44 (2012)
Details
References
Statistics
Authors
Citation rules
Dworak, J. (2016). Positioning as a Strategy-Making Toolin Higher Education. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 71(6). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/866