Zmiana postaw i priorytetów tureckich turystów krajowych w wyniku pandemii COVID-19

Hulisi Binbaşıoğlu

doi:10.5604/01.3001.0015.8580

Published : 2022-03-30

Vol. 37 No. 1 (2022)

A shift in attitudes and priorities of Turkish domestic tourists as a result of the COVID-19 pandemic

Hulisi Binbaşıoğlu

DOI: https://doi.org/10.5604/01.3001.0015.8580

Abstract

The COVID-19 pandemic has affected not only the health of communities but also their daily practices and behaviors. The aim of the study was to investigate the attitudes and priorities of Turkish domestic tourists regarding post-COVID-19 travel. The priorities of female respondents with respect to service quality/prices were found to be significantly more affected by the pandemic than those of males while male respondents had significantly higher expectations regarding the response of tourism businesses than females. With increasing age and decreasing income levels, respondents were significantly more likely to be concerned about the risk associated with travelling and their priorities concerning service quality/prices were more likely to be affected by the pandemic situation. Respondents with low levels of education were significantly more likely to declare a shift in priorities and had higher expectations regarding the response of tourism businesses compared with the rest of the sample. The author also considers the implications of the study for tourism business managers and researchers.

Keywords:

COVID-19, pandemic, domestic tourists, travel behavior

Similar Articles

Klaudyna Kowalska, Agnieszka Niezgoda, COVID-19 as a Tourist Activity Inhibitor as Evidenced by Poles' Holiday Plans , Studia Periegetica: Vol. 32 No. 4 (2020)
Bartosz Korinth, The Impact of COVID-19 on Foreign Travel Plans of Polish Tourists in 2020 , Studia Periegetica: Vol. 32 No. 4 (2020)
Francesc Fusté-Forné, From Armchair to Table: Online Supermarkets as Potential Post-Pandemic Tourist Attractions , Studia Periegetica: Vol. 32 No. 4 (2020)

You may also start an advanced similarity search for this article.

Details

References

Statistics

Authors

Download files

PDF (Język Polski)

Citation rules

Binbaşıoğlu, H. (2022). A shift in attitudes and priorities of Turkish domestic tourists as a result of the COVID-19 pandemic. Studia Periegetica, 37(1), 87–105. https://doi.org/10.5604/01.3001.0015.8580

Altmetric indicators

Cited by / Share

Licence

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

References

Abraham, T. (2009). Risk and outbreak communication: lessons from alternative paradigms. Bulletin of the World Health Organization, 87(8), 604-607. doi.org/10.2471/blt.08.058149

Akbaba, M. (2020). Determining the effect of tourist fatigue on tourists’ intention to purchase, recommend and pay more within the scope of COVID-19 outbreak. International Journal of Social Sciences and Education Research, 6(2), 225-240

Aktaş, S.G. (2020). COVID-19 from global health to health tourism. Turkish Geographical Review, 76, 107-114. doi.org/10.17211/tcd.816615

Arbel, A., & Bargur, J. (1980). A planning model for crisis management in the tourism sector. European Journal of Operational Research, 5(2), 77-85

Awad-Núñez, S., Julio, R., Gomez, J., Moya-Gómez, B., & González, J.S. (2021). Post-COVID-19 travel behaviour patterns: impact on the willingness to pay of users of public transport and shared mobility services in Spain. European Transport Research Review, 13, 20. https://doi.org/10.1186/s12544-021-00476-4

Boshoff, C. (1997). An experimental study of service recovery options. International Journal of Service Industry Management, 8(2), 110-130. doi:10.1108/09564239710166245

Büyüköztürk, Ş. (2010). Sosyal bilimler için veri analizi el kitabı [Handbook of data analysis for the social sciences]. Pegem Akademi

Caber, M., González-Rodríguez, M.R., Albayrak, T., & Simonetti, B. (2020). Does perceived risk really matter in travel behaviour? Journal of Vacation Marketing, 26(3), 334-353. https://doi.org/10.1177/1356766720927762

Cahyanto, I., Wiblishauser, M., Pennington-Gray, L., & Schroeder, A. (2016). The dynamics of travel avoidance: The case of Ebola in the U.S. Tourism Management Perspectives, 20, 195-203. http://dx.doi.org/10.1016/j.tmp.2016.09.004

Can, A. (2014). SPSS ile bilimsel araştırma sürecinde nicel veri analizi [Quantitative data analysis in the scientific research process with SPSS]. Pegem Akademi

Can, M., Koçhan, B., Çetin, D. N., & Duran, E. (2020). Attitudes of local people towards tourists as part of the coronavirus pandemic: The case of Çanakkale. Journal of Humanities and Tourism Research, 5, 90-98. doi.org/10.14230/johut919

Chen, C., Feng, T., & Gu, X. (2022). Role of latent factors and public policies in travel decisions under COVID-19 pandemic: Findings of a hybrid choice model. Sustainable Cities and Society, 78, 103601

Cró, S., & Martins, A.M. (2017). Structural breaks in international tourism demand: Are they caused by crises or disasters? Tourism Management, 63, 3-9. http://dx.doi.org/10.1016/j.tourman.2017.05.009

Deloitte (2021). Deloitte global 2021 millennial and gen Z survey. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/2021-deloitte-global-millennial-survey-report.pdf

Demir, M., Günaydın, Y., & Demir, Ş.Ş. (2020). The evaluation of the antecedents, effects, and consequences of Coronavirus (Covid-19) pandemic on tourism in Turkey. International Journal of Social Sciences and Education Research, 6(1), 80-107

Dilber, A., & Dilber, F. (2020). The effect of coronavirus (COVID-19) disease on the nutritional habits of individuals: The case of Karaman province. Journal of Tourism and Gastronomy Studies, 8(3), 2144-2162. doi.org/10.21325/jotags.2020.653

Engle, R., Ferstenberg, R., & Russell, J. (2012). Measuring and modeling execution cost and risk. The Journal of Portfolio Management, 38(2), 14-28

Eşitti, B., & Özdemir, C. (2020). Considering the safe tourism certification program in terms of crisis management and sustainability. Journal of Humanities and Tourism Research, 5, 76-89. doi.org/10.14230/johut920

Fotiadis, A., Polyzos, S., & Huan, T.-C.T.C. (2021). The good, the bad and the ugly on COVID-19 tourism recovery. Annals of Tourism Research, 87, 103117. https://doi.org/10.1016/j.annals.2020.103117

Fuchs, G., & Reichel, A. (2006). Tourist destination risk perception: The case of Israel. Journal of Hospitality & Leisure Marketing, 14(2), 83-108. doi.org/10.1300/J150v14n02_06

Fuchs, G., & Reichel, A. (2011). An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination. Tourism Management, 32(2), 266-276. doi.org/10.1016/j.tourman.2010.01.012

Gibson, H., & Yiannakis, A. (2002). Tourist roles: needs and the lifecourse. Annals of Tourism Research, 29(2), 358-383

González-Rodríguez, M.R., Díaz-Fernández, M.C., & Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Management, 32(1), 60-80. doi.org/10.1108/IJCHM-02-2019-0147

Gursoy, D., & Chi, C.G. (2020). Effects of COVID-19 pandemic on hospitality industry: review of the current situations and a research agenda. Journal of Hospitality Marketing & Management, 29(5), 527-529. https://doi.org/10.1080/19368623.2020.1788231

Haddock, C. (1993). Managing Risks in Outdoor Activities. Mountain Safety Council

Hyken, S. (2020). The 2020 ACA survey: Achieving customer amazement. https://hyken.com/wp-content/uploads/2020-ACA-Survey-1.pdf

Ibuka, Y., Chapman, G. B., Meyers, L. A., Li, M., & Galvani, A. (2010). The dynamics of risk perceptions and precautionary behavior in response to 2009 (H1N1) pandemic influenza. BioMed Central Infectious Diseases, 10, 296

İbiş, S. (2020). The effect of Covid-19 outbreak on travel agencies. Saffron Journal of Culture and Tourism Researches, 3(1), 85-98

Jiang, Y., & Wen, J. (2020). Effects of COVID-19 on hotel marketing and management: a perspective article. International Journal of Contemporary Hospitality Management, 32(8), 2563-2573. https://doi.org/10.1108/IJCHM-03-2020-0237

Kabadayı, M., & Kardeş, N. (2020). Domestic tourist behavior of Covid-19 (Coronavirus) and effects on travel trends. Journal of Turkish Tourism Research, 4(4), 3703-3719. doi.org/10.26677/TR1010.2020.586

Karl, M., Kock, F., Ritchie, B.W., & Gauss, J. (2021). Affective forecasting and travel decision-making: An investigation in times of a pandemic. Annals of Tourism Research, 87, 103139. https://doi.org/10.1016/j.annals.2021.103139

Khan, M.J., Chelliah, S., & Ahmed, S. (2019). Intention to visit India among potential travellers: role of travel motivation, perceived travel risks, and travel constraints. Tourism and Hospitality Research, 19(3), 351-367. doi.org/10.1177/1467358417751025

Kozak, M., Crotts, J.C., & Law, R. (2007). The impact of the perception of risk on international travelers. International Journal of Tourism Research, 9(4), 233-242. doi.org/10.1002/jtr.607

KTB (2021). Kültür ve Turizm Bakanlığı turizm istatistikleri [Tourism statistics of Ministry of Culture and Tourism]. https://yigm.ktb.gov.tr/TR-9851/turizm-istatistikleri.html

Kuo, H.I., Chen, C.C., Tseng, W.C., Ju, L.F., & Huang, B.W. (2008). Assessing impacts of SARS and Avian Flu on international tourism demand to Asia. Tourism Management, 29(5), 917-928. https://doi.org/10.1016/j.tourman.2007.10.006

Lee, C., Son, H., Bendle, L., Kim, M., & Han, H. (2012). The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33, 89-99. doi.org/10.1016/j.tourman.2011.02.006

Liu, Y., Shi, H., Li, Y., & Amin, A. (2021). Factors influencing Chinese residents’ post-pandemic outbound travel intentions: an extended theory of planned behavior model based on the perception of COVID-19. Tourism Review, 76(4), 871-891. doi.org/10.1108/TR-09-2020-0458

MacInnis, D.J., & de Mello, G.E. (2005). The concept of hope and its relevance to product evaluation and choice. Journal of Marketing, 69(1), 1-14. https://doi.org/10.1509/jmkg.69.1.1.55513

Matiza, T. (2022). Post-COVID-19 crisis travel behaviour: towards mitigating the effects of perceived risk. Journal of Tourism Futures, 8(1), 99-108. doi.org/10.1108/JTF-04-2020-0063

Mitchell, V.W., Moutinho, L., & Lewis, B.R. (2003). Risk reduction in purchasing organizational professional services. The Service Industries Journal, 23(5), 1-19. doi.org/10.1080/02642060308565621

Mulder, N. (coord.) (2020). The impact of the COVID-19 pandemic on the tourism sector in Latin America and the Caribbean, and options for a sustainable and resilient recovery. Economic Commission for Latin America and the Caribbean (ECLAC)

Neuburger, L., & Egger, R. (2021). Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: a case study of the DACH region. Current Issues in Tourism, 24(7), 1003-1016. https://doi.org/10.1080/13683500.2020.1803807

Perić, G., Dramićanin, S., & Conić, M. (2021). The impact of Serbian tourists’ risk perception on their travel intentions during the COVID-19 pandemic. European Journal of Tourism Research, 27, 2705

Piccoli, L., Dzankic, J., & Ruedin, D. (2021). Citizenship, migration and mobility in a pandemic (CMMP): A global dataset of COVID-19 restrictions on human movement. PLoS ONE, 16(3), e0248066. doi.org/10.1371/journal.pone.0248066

Qiao, G., Ruan, W.J. & Pabel, A. (2022). Understanding tourists’ protection motivations when faced with overseas travel after COVID-19: the case of South Koreans travelling to China. Current Issues in Tourism, 25(10), 1588-1606. doi.org/10.1080/13683500.2021.1928011

Rahmafitria, F., Suryadi, K., Oktadiana, H., Putro, H.P.H., & Rosyidie, A. (2021). Applying knowledge, social concern and perceived risk in planned behavior theory for tourism in the Covid-19 pandemic. Tourism Review, 76(4), 809-828. doi.org/10.1108/TR-11-2020-0542

Reisinger, Y., & Crotts, J.C. (2009). The influence of gender on travel risk perceptions, safety, and travel intentions. Tourism Analysis, 14(6), 793-807. doi.org/10.3727/108354210X12645141401269

Reisinger, Y., & Mavondo, F. (2005). Travel anxiety and intentions to travel internationally: Implications of travel risk perception. Journal of Travel Research, 43(3), 212-225. doi.org/10.1177/0047287504272017

Silva, O., Reis, H., & Correia, A. (2010). The moderator effect of risk on travel decision making. International Journal of Tourism Policy, 3(4), 332-347

Slovic, P., & Peters, E. (2006). Risk perception and affect. Current Directions in Psychological Science, 15(6), 322-325. https://doi.org/10.1111/j.1467-8721.2006.00461.x

Sonmez, S., & Graefe, A. (1998). Influence of terrorism risk on foreign tourism decisions. Annals of Tourism Research, 25(1), 112-144

Teeroovengadum, V., Seetanah, B., Bindah, E., Pooloo, A., & Veerasawmy, I. (2021). Minimising perceived travel risk in the aftermath of the COVID-19 pandemic to boost travel and tourism. Tourism Review, 76(4), 910-928. doi.org/10.1108/TR-05-2020-0195

Tellioglu, S. (2021). The impact of Covid-19 on supply chains of all-inclusive hotels. GeoJournal of Tourism and Geosites, 35(2), 464-470. doi.org/10.30892/gtg.35226-673

Tsaur, S-H., Tzeng, G-H., & Wang, K-C. (1997). Evaluating tourist risks from fuzzy perspectives. Annals of Tourism Research, 24(4), 796-812

TÜİK (2020). Adrese dayalı nüfus kayıt sistemi sonuçları, 2019 [Address based population registration system results]. https://data.tuik.gov.tr/Bulten/Index?p=Adrese-Dayali-Nufus-Kayit-Sistemi-Sonuclari-2019-33705

Uğur, N.G., & Akbıyık, A. (2020). Impacts of COVID-19 on global tourism industry: A cross-regional comparison. Tourism Management Perspectives, 36, 100744. doi.org/10.1016/j.tmp.2020.100744

UNWTO (2021). UNWTO World Tourism Barometer. https://www.unwto.org/unwto-world-tourism-barometer-data

Wan, L.C., Chan, E.K., & Luo, X. (2021). ROBOTS COME to RESCUE: How to reduce perceived risk of infectious disease in Covid19-stricken consumers? Annals of Tourism Research, 88, 103069. https://doi.org/10.1016/j.annals.2020.103069

Wen, J., Kozak, M., Yang, S., & Liu, F. (2021). COVID-19: Potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74-87. doi.org/10.1108/TR-03-2020-0110

WHO (2022). World Health Organization, Coronavirus disease (COVID-19) dashboard. https://covid19.who.int/

Yang, K., Kim, J., Min, J., & Hernandez-Calderon, A. (2021). Effects of retailers’ service quality and legitimacy on behavioral intention: the role of emotions during COVID-19. The Service Industries Journal, 41(1-2), 84-106. https://doi.org/10.1080/02642069.2020.1863373

Yavas, U. (1987). Foreign travel behaviour in a growing vacation market: Implications for tourism marketers. European Journal of Marketing, 21(5), 57-69

Zhang, K., Hou, Y., & Li, G. (2020). Threat of infectious disease during an outbreak: Influence on tourists’ emotional responses to disadvantaged price inequality. Annals of Tourism Research, 84, 102993. https://doi.org/10.1016/j.annals.2020.102993

Zeithaml, V.A., Berry L.L., & Parasuraman A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46

Zemke, D.M.V., Neal, J., Shoemaker, S., & Kirsch, K. (2015). Hotel cleanliness: will guests pay for enhanced disinfection? International Journal of Contemporary Hospitality Management, 27(4), 690-710. doi.org/10.1108/IJCHM-01-2014-0020