Język Polski
English
Published
:
2022-06-30
Personal Brand Building: the Case of Nicole Sochacki-Wójcicka, Md
Łukasz Makowski
Angelika Kaczmarek
Agata Linkiewicz
Abstract
This purpose of the article is to identify key factors in the personal branding process, using insights from a successful personal brand activity online and offline. The authors seek to determine whether and why authenticity and sincerity in the profession is a good strategy and whether and why it is necessary to stick to specific branding mechanisms when building a personal brand. The analysis is based on data from non-participatory observation and the study of informal documents. By analysing personal branding strategies used by gynaecologist Nicole Sochacki-Wójcicka, who has an Intagram profile @mamaginekolog, the authors draw conclusions and offer guidelines for how to establish a personal brand, highlighting aspects that need to be considered at early stages and steps required to maintain a strong market position.(original abstract)Keywords:
Personal brand, Internet branch, Trust, Social media, BrandingMost read articles by the same author(s)
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Makowski, Łukasz, Kaczmarek, A., & Linkiewicz, A. (2022). Personal Brand Building: the Case of Nicole Sochacki-Wójcicka, Md. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 97(2). https://doi.org/10.58683/01.3001.0016.2115