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Digital communications in personnel management as a modern means of information exchange in distance work conditions
IRYNA SHAPKA
Natalia Yashkina
Abstract
In the conditions of the COVID-19 pandemic and martial law in Ukraine, many employers and employees were forced to transfer to distance work, and managers were forced to change approaches to personnel management. The lack of contact communication changes the usual methods in personnel management. The analysis of the concepts and principles of distance work organization given by scientists made it possible to form and reveal the advantages and disadvantages of such work, which must be taken into account during personnel management under the conditions of the transition to a distance form. A significant number of publications does not provide a complete understanding of how to build mutual relations in the team, how to improve communication relations in the conditions of changing factors of the external environment of the field of activity and the transfer of personnel to a distance work format. It was found that during remote work, the effectiveness of personnel management directly depends on the organization of communication processes. The article examines the forms of digital communication and gives examples of their tools that can be used to achieve the set goals and objectives. Not all employees have time to quickly adapt and work with existing tools, but new ones appear on the communications market. When building mechanisms for the formation and use of communications in conditions of remoteness, it is necessary to develop a unified model that will combine all forms of communication. Taking into account the identified shortcomings, basic practical recommendations were given to managers regarding the use of digital communication tools to achieve effective personnel management in distance work conditions. Digital communication tools will help to manage and complete tasks, assess the quality of task performance, control information exchange, and act according to planned steps in distance work conditions.
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