Published : 2016-12-30

Determining Preference Parameters as Exemplifield by the Choice of University

Wojciech Maciejewski



Jolanta Pondel



Abstract

In conducting research on decision making or consumer behavior, one encounters a number of methodology issues related to respondent sampling, data collection, data analysis tools, and inference techniques used to arrive at final conclusions. Difficulties in identifying the factors determining the choice of university are attributable to their diversity, hence generalizations entail the use of appropriate statistical tools that do not always ensure objective results. The paper offers a review of selected methods used in decision-making process research and associated methodological problems.(original abstract)

Keywords:

Higher education, Decision making, Students



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Maciejewski, W., & Pondel, J. (2016). Determining Preference Parameters as Exemplifield by the Choice of University. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 71(6). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/876

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
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Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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