Język Polski
English
Published
:
2016-04-30
The Possibilities of Using Mobile Marketing in the Fashion Industry
Magdalena Ankiel
Magda Stachowiak
Abstract
In this article, the authors present the definition and history of mobile marketing and recent data about mobile device usage in Poland. In addition, they present the various uses of personal mobile devices, like a smartphone or tablet, within the fashion industry along with interesting examples.(original abstract)Keywords:
Mobile applications, Mobile marketing, Clothing market, Clothing industryDetails
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Citation rules
Ankiel, M., & Stachowiak, M. (2016). The Possibilities of Using Mobile Marketing in the Fashion Industry. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 67(2). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/915