Język Polski
English
Published
:
2012-10-30
Educational Capital as a Determinant of the Attractiveness of University
Janusz Dworak
Abstract
The purpose of this article is to draw attention to the role of marketing in development of universities. Modification of educational product by universities can effectively contribute to overcoming the stagnation and apathy in every sphere. In the current economic situation, it can be seen that the general public expects professionals and effective managers. Universities of economics should educate their students so that they can the economic development of the country. The changes that should be made in the education process enable to use marketing tools, with a particular emphasis on the specific product, which in this case is the educational capital. Universities of economics instead of organizing practices with very little contribution to the intellectual development of the student, should enable them to operate in realities of the free market in order to change their position at the beginning of the professional life or help set up their own businesses.(original abstract)Keywords:
Marketing, Higher education, EducationMost read articles by the same author(s)
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Dworak, J. (2012). Educational Capital as a Determinant of the Attractiveness of University. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 44(44). Retrieved from https://journals.wsb.poznan.pl/index.php/znwsb/article/view/1244