Published : 2022-03-30

Trends and Sales Models in E-commerce: Examples of Best Practices

Sandra Tyrała



Agata Orwat



Łukasz Makowski



Abstract

E-commerce is an innovative sales model, which represents the way forward for the future of global trade. The article describes current trends in this sector using examples of best practices: the mechanism underlying the Allegro platform, the ASOS sales application, IKEA's hybrid sales model, and e-commerce technologies used by Amazon.(original abstract)

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e-commerce, Web portals, Internet sale



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Tyrała, S., Orwat, A., & Makowski, Łukasz. (2022). Trends and Sales Models in E-commerce: Examples of Best Practices. Zeszyty Naukowe Wyższej Szkoły Bankowej W Poznaniu, 96(1). https://doi.org/10.5604/013001.0016.0361

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Uniwersytet WSB Merito w Poznaniu
ul. Powstańców Wielkopolskich 5
61-895 Poznań
e-mail: journals@poznan.merito.pl
University
Uniwersytet WSB Merito w Poznaniu / WSB Merito University
ul. Powstańców Wielkopolskich 5
61-895 Poznań

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